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Drug Rehab SEO Vs. Digital Darwinism

Article | Behavioral Health Network Resources (November 30, -0001 12:00 am)


Drug rehab SEO is not a one time and your done marketing component for inpatient rehab marketing, substance abuse IOP marketing, and service organizations. Buying treatment calls and boots on the ground marketing strategies are commonly used by many in the recovery industry. These strategies are the costliest in the long run and are proven to be much less effective than in the past. These short-term and costly solutions are used because the recovery industry suffers from Digital Darwinism.

Drug Rehab SEO Vs. Digital Darwinism

Digital Darwinism is a sign of the 21st-century demonstrating that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide. The one thing they all had in common is that they suffered from Digital Darwinism.

They stayed with past drug rehab marketing and business strategies of a buy rehab leads mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.
Now, in 2018, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. In order to achieve page one rankings in organic marketing, it takes a structurally correct website, schema, a fast loading website, and drug rehab SEO.

Each component requires a specialist with specific knowledge. It takes time and investment. However, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one click-throughs, while the first three organic slots account for 70% of page one click-throughs.
Digital Darwinism Fuels Short-term Marketing Solutions
Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing.

They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $100,000’s every month. They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option.

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