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How Online Booking is Changing the Face of Beauty

Article | Personal Beauty And Wellness (November 30, -0001 12:00 am)

If you’re a salon or spa that doesn’t offer online booking, you’re missing out on a golden opportunity to increase your business.

According to a study conducted in 2015 by online marketing firm Yodle, 60 percent of people surveyed wanted their local businesses to provide online booking. And one-third of customers said that online booking would make a business stand out among competitors.

Here’s how online booking can put your business above and beyond the competition.

Ease of booking.
Obviously you want to make it as easy as possible for your clients to book or reschedule their appointments. Services like the Personal Beauty & Wellness (PBW) app will let your customers book appointments from their devices. You’re more likely to get appointments if you give your clients the ability to book services on-the-go, and directly from their phones.

Online booking is trending.
The beauty industry seems to be late to the game when it comes to online services like appointment booking. But salons are quickly catching on. Signing up with a service like PBW will make you a forerunner in the industry. And as the Yodle study confirmed, your clients will not only appreciate the ability to book online, but will likely choose your salon or spa over one that does not offer online booking.

Book clients 24/7.
While other salons are limited to booking only during hours of operation, you’ll have the clear advantage of allowing your customers to book anytime, anywhere.

Capture client data quickly and easily.
When your client books an appointment all of their contact information is captured immediately, making future communications with them a breeze. Easily send out your next email campaign to all your clients, or entice older clients to come back with a new promotion. With an app like PBW you can also track which of your services are the most popular and even forecast your revenue through repeat bookings, helping you to understand your business using industry specific metrics.

Don’t wait any longer. To find out more about how online booking can help your salon or spa increase its revenue and attract more clients go to